Truth be told, my belief is that site design is more important in attracting affiliates, than it is in attracting members.

Affiliates, aka wembasters, tend to flock towards promoting better designed, more flashy, sites. Members, on the other hand, pay more attention to the content itself, something most affiliates never take the time to really look at.

The same thing holds true to banner ads. We had a ton of VERY high click through % banners on AlleyBucks, that weren't at all flashy or fancy, yet time and time again affiliates put up the more flashy banners that we offer, even when we told them they get lower clickthrough rates than some of the others.

What performs best in attracting members, and what performs best in attracting affiliates, are two very very different things. One would think that affiliates would eventually catch on to that fact........