The key here is to remember that 2257 relates to "sexually explicit content" and *only* to sexually explicit content. A naked guy with an erection is *not* sexually explicit according to recent correspondence between the FSC and the justice department, but same naked guy is being sexually explicit if he's touching himself (as in, jerking off) Likewise, any oral-genital or genital-genital contact would be sexually explicit, while almost any nudity is not.

A lot of DVD covers, particularly front covers, have no sexually explicit content on them. Therefore, you could use any non-explicit DVD cover in a website, ad, catalog, or whatever, and you wouldn't have to have any 2257 records. You'll just have to be selective about which DVDs you can advertise. I don't know what other producers are doing, but everything we've released or produced for retail sale since 6/23 (including flyers and catalogs) has been non-explicit content (including both front and back of DVD covers) just to avoid the secondary producer issues for our online retailers.

Keep in mind this is a moving target and the Bush justice department and your friendly neighborhood conservative Republicans have introduced legislation to make ALL nudity, simulated sex, and everything else subject to 2257. This, of course, would create manyfold problems for Hollywood, and so hopefully it won't go anywhere... but it's best to keep your eye on the situation at all times.

And (subtle plug here) if you're looking for DVDs, check out our stuff at cuteboyvideos.com and if you see anything you want to pick up, PM or email me and we can get you set up.

Best of luck!!