Excellent commentary Lee... which brings up a point that irks me. That is the warning page on most sites. I mean yes a warning is something we should have, for simple precautionary needs but it shouldn't be the sole focus of the page. After all this is the doorway to your business, should it be to scare people off or to entice them inside?

Saw a site last night, there wasn't a clue as to what the site was, selling dvds or pics or anything, it was all about how you had to be 21, how you couldn't enter unless you were adult, that explicit content was inside not suitable for minors.. on and on it went.. two full screen scrolls until the enter button.. that was it... and i don't know, even the local XXX video store in town has more than just NO MINORS on its painted out windows...

Sorry for the mini rant.. but you bring up a great point, we are the front line sales people.. it is OUR responsibility to get that customer to part with their bucks, which is another bugaboo of mine. Why do we call people who visit our sites surfers?

These are CUSTOMERS and we need to start thinking on those lines and not that they are some passing by visitor looking for directions. These are Customers, who we need to entice and cajole into buying... pure & simple and easier said than done, but we need to stop calling them 'surfers' and recognize them for what they are, customers.

just my opinion
Ian:coffee: