i have an exception to above... we used one feed that allowed us to link direct to each movie and to create templates so that the movies were on pages with our background, link colors, headers etc. we used them as primary content for one of our str8 sites and of course saw a lot more usage than one would usually see at a plugin, as well as longer usage in duration.

when a new movie was listed as the latest update on our main page, guys would spend more than 10 minutes watching it on average - and most members would check it out.