on some sites i promote, a full 50% prefer to spend more on a non-recurring option. on every site i promote that offers the higher price for non-recurring, it is at least 25% of my total memberships.

after i read this, i went and checked a account - 60 regular recurring signups, 61 more expensive non-recurring. i notice that when the trial was dropped, the number of non-recurring signups rose.