I've been killing myself trying to remember when "thats so gay" sorta "took off" as common. Then it hit me... South Park. Those little imps constantly use it. Now, I realize South Park doesn't descriminate.. they throw out every rule book on political correctness, but seems to me "thats so gay" gets a lot of air time.

I'm really sorta surprised too. You know they have more than a few gay writers on the staff.. how else could they come up with Mr. Garrison and Mr. Slave!

Think of other phrases from that show that have really been over-used.. how about the superlative "hella", or "weak" or "lame". I don't know if they reflect the labels that are already out there, or if they enforce them and encourage mimicry. Kids that use those phrases probably don't even know what it means. They heard it on South Park, so its "cool".