For starters, I don't hear from most of my reps. LOL. For those I do, most of the time communication is as-needed with me initiating it because I needed help with something. Some proactive communication would be nice too.

I like the personal attention that some folks have given me. They come to me with new banners, content, or offers to generate sales. (Note: They created those offers for me in the first place, while some won't/can't do anything special). They offer ideas to improve sales after taking the time to look at my site(s). Their communications are personable and don't feel like cut-and-pastes.

It's also nice when they can make exceptions for exceptional situations. One time I was hoping to gear up for a big marketing push -- online and off -- and the standard revshare rate (which was sort of low by default) wasn't going to cover the cost of the advertising that I wanted to run. They wouldn't temporarily increase the rate, saying it would be favoritism. So I scaled advertising way back and ultimately broke even... while THEY enjoyed a "free" 25% increase in revenue. You're welcome, I guess? I would say the missed opportunity was a loss for everybody, but someone benefitted. I'm sure a program owner would be thrilled, but it doesn't do jack for us doing the marketing for them. This hurts dedication to the program.