Patti,

Yeah recurring is a double edged sword though.

Again, you have to take the chance that on a 50% basis, converting at 1:1000 is going to recurr whilst, on the 10% basis converting at 1:100 you have 10 times the chance of at least 1 of those sales recurring.

It really is a numbers game, the more chances you have at making a sale, the more money you'll make, as i say, for me, id much rather have 10 potential sales recurring at 10% each and every month than the chance that my single 50% sale is going to recurr.

Ultimately, it comes down to what the individual feels comfortable with.

Mike,

I have to say im not a big fan of VOD, we normally use those types of programs as a last ditch effort at a sale on our consoles or, as upsells within an AEN site.

The usual traffic flow for us, specifically for consoles, is PPS > Revshare > VOD > PPC.

Remembering that every console we launch to our surfers, the chances of them actually joining a site on the console gets cut by up to 50% so on the PPC we at least have a 12.5% chance they are going to click on one of the links LOL

Regards,

Lee