I'm of the belief that creating the brand name is more important than just relying on the domain name.

And I thank Chip for bringing up CorbinFisher.com because it's a case in point.

There is CorbinFisher.com and there is AmateurCollegeMen.com. And although the early days of CorbinFisher.com attempted to present and brand AmateurCollegeMen.com (as a more descriptive name that it was felt would get more attention, more SE traffic, and catch eyes more), nowadays it's all about the "CorbinFisher.com". We chose to present CorbinFisher to people and brand that, and it worked. It's Corbin Fisher that has taken root in the minds of surfers, not Amateur College Men. As an identity, at least. Amateur College Men is more a descriptive term for us now, as opposed to the actual name and brand. And now we have that much more freedom to create more, as well. Had AmateurCollegeMen been all we'd branded ourselves as from the get go, AmateurCollegeMen would have been all we could do in to the future, and we'd have to start from scratch if we wanted to offer up something else.

But now we can launch Corbin Fisher's AmateurCollegeSex - a brand new site featuring amateur college men (!) "in their natural habitat", having sex with women. And rather than it just being AmateurCollegeSex.com... it's CorbinFisher's AmateurCollegeSex.com. Everything we've already established ourselves as can carry over to the new site.

Another example is JuicyGoo.com. What the hell is "juicy goo"?! On the one hand, it's absolutely nothing. But on the other hand, it's quite obviously something. It's both meaningless and suggestive, benign and dirty. Before JuicyGoo.com as a site came along, "juicy goo" lacked any meaning or value. But once it was branded and took root in the minds of those who visited it, the name acquired meaning. Now, "JuicyGoo" is the perfect name for the site known as "JuicyGoo".

That's the great thing about branding something that otherwise has no meaning. You can define it. You can determine what it instills and inspires and suggests. You can create what it insinuates and what it means.

Rather than limiting yourself to just what your domain name allows, or looking kinda bad when you stray from what your domain name would suggest.