I wonder how much Sex.com currently gererates in a month? 12 million seems like a good deal to me. What's weird is that he's moving his Pay-per-click biz to Sex.net. But doesn't the traffic come from Sex.com? I'm not sure how many people type in Sex.net, but I doubt it's enough to drive a PPC SE. I can only assume he plans on getting traffic from other sources, like advertsing. God know he can afford it!