You know for the most part i dont believe in the Summer Slowdown however, i do beleive that *something* happens during the summer which causes some webmasters to lose revenue.

Personally i think it has more to do with complacency on a webmasters part when it comes to losing revenue / traffic over the summer period.

For example, and i am generalizing a bit here which i know i shouldnt, a lot of the webmasters that *I* have spoken to and seen respond to this topic in the past seem to be the ones who are either relatively new to the industry or, the ones that perhaps havent yet figured out how to maximize both their traffic and ultimately, their sales. Now with that said, reasoning behind the apparent lack of saes over the 'slowdown' period could just be as simple as the fact that it is summer and with the nicer weather hitting most of the world during this time webmasters spend more time 'relaxing' than working.

Of course that is only my opinion and i could be way off base but i personally havent noticed a significant decline in sales during the summer period, at least on sites where *I* control the flow of traffic.

Regards,

Lee