What's considered a good retention rate?

[Lee]

Excellent post Lee... I found that very useful. So, essentially, 50% retention (based on month 1) is a good indicator to look at then. I'll definiately keep that in mind.

Thanks,
BrianDN

Well thats what *I* aim for retention wise, once i get several months of 50% retention, im pretty sure ill be raising my target

For a 3 month old program however, im reasonably happy with retention rates at the levels they are at right now, im sure there is room for improvement but that will come as the program matures over the next few months / years

Regards,

Lee

[BrianDN]

Lee,

So, what would you say if a site had consistent retention of 70%... Would that be considered good or great (in your opinion)?

[Lee]

Id say that was pretty good myself

Regards,

Lee

[basschick]

i haven't promoted that many programs with a month to month retention rate of 70%, but there have been some. i'd say 50% or over is nice, and 70% is a high but definitely possible target.

[Chilihost]

70% is very impressive, you are doing something right!

cheers,
Luke

[dannyz]

Lee,

How exactly do you come up with your retention rate?

Are you counting trials that turn into full monthly members into the equation as well, or only full members whose trials have already converted?

I want to figure out our exact retention rates but the math is a little fuzzy LOL

Cheers,
D.

[basschick]

a trial that turns into a monthly member is coverting, not retaining. i'm not a fan of trials, but a 50% conversion rate is very nice. many large programs convert around 20% or even a little less of their trials to full memberships.

[Lee]

Lee,

How exactly do you come up with your retention rate?

Are you counting trials that turn into full monthly members into the equation as well, or only full members whose trials have already converted?

I want to figure out our exact retention rates but the math is a little fuzzy LOL

Cheers,
D.

Danny,

No, we dont offer trials on Condom Cash, only full monthly memberships.

I count my member retention slightly differently because of that, instead of the first time a member joins counting as month 1, that, to me, is counted as month 0 only when they rebill do they become part of the month 1 stats.

Does that make sense? LOL

Regards,

Lee