For me - the rule is content is king. All my websites are heavily infused with lots of writing.

For me that works, because all my marketing and traffic comes from the search engines, and I do not really rely on link lists or link trades --- well I don't rely on them for -traffic- anyways.

For example - if you type Julio Vidal - a popular gay porn star - into Google, my site's spotlight page on him appears first. That keyword brings in lots of new surfers daily, and since I already know those folks are Julio Vidal fans, I'm all ready to sell them things with his smiling visage on them.

So for that case, rather then maybe getting a sale out of 500+ clickthroughs, I've already pre-qualified the prospect, and I can get a sale after maybe just 50 to 100 surfers.

There are advantages and disadvantages to a content site. But at the end of the day, it is a numbers game. The more page views you receive means the more clicks you send to your affiliate programs, thus you eventually get sales and signups.

Steve