I check my content to see what I will use, then figure out what niche it would apply to, then try to figure out the theme so I can check the keywords. If I don't have any content I want to use, then I'd do the keywords and find the content to match...

So basically 6 of one, half dozen of the other. But if you have content, would make sense to match keywords to that first... after all kind of hard to use keywords like Daddy, Bear for content that is about twinks...:kelly: