To be as little like AVN as possible.

AVN is to openly slanted towards paying advertisers, and/or the "good old boys".

AVN has far too much advertising on all pages and reads more like a junk mail flyer because of it.

AVN is far less proactive then mainstream news/industry publications I read.

Often times you'll read a posting on a board, or a news site, then it hits AVN later.

Because of the barage of advertising, and paid promotional stories, AVN has problems being taken seriously by most established online adult businesses.

Just my .00002cents worth