What Do You Expect From An Industry Publication?

[Squirt]

Well, honestly, there's not much we can do about the advertising.

There is actually a lot you can do about the presentation and placement of your advertising to be more effective, and pleasing to the eye of the reader.

To use your examples, if you check out the sites of Wall Street Journal, Variety or Billboard, you'll see very effective advertising strategies that are pleasing to the eye and give a sense of professionalism and saavy.