Quote Originally Posted by Bec
I'm curious on everyone's idea of what they think it means when someone says they need or want marketing help. If you hired someone to do marketing, basically what are you thinking they'd be doing for you and your company?
Assuming I am hiring someone to market my site/product I'd expect them to provide the following:

1. Provide in depth analysis of existing traffic
2. Point out weak SEO pages / misused terms / underused terms
3. Examine / Recommend other traffic sources
4. Examine / Recommend advertising venues
5. Examine / Recommend branding tactic used / not used
6. Analysis of site navigation & its clarity or lack of
7. Examine / Recommend pricing structure

Personally before you can 'market' somethng, you should know something about it. What has been tried and to what success or lack of. If lack of, why needs to be answered. The product or whatever is being marketed has to provide answers to, so should be looked over very carefully.

I think before you go out and start any campaign or such, you need to examine why a site/product isn't doing well, or why not as well as it should.

my 2 cents