The standard formula is upsell to content ratio = h?~ln2(R2/R1) / (1/R1-1/R2) m2

PPS ratio formula pertaining to upsells is as follows: Ae = 6.3 ?~ ((12.7 - 6.3) / 2) = 20.2


Ideal amount of upsells to be expected in the members area are as follows: le = 2(3.8 + 1.2) + ƒÎ((2.63 - 1.2) / 2)

I hope this helps