Lee, when I first set up my first paysite I did some experimenting and found that going cheap did not lead to more sales. I did a $14.87 price point and it made almost no difference other than to my bottom line. I think if a surfer is keen on joining and they get their cc out they will join as long as the price is reasonable.

I also experimented with trial prices and trial lengths and in the end decided that trials sucked! I dropped them and my sales fell a bit but the overall effect was a way higher retention and way better for the bottom line!

But that is just my experience, I am sure others will tell a different tale. I am keen on hearing others opinions on this!

cheers,
Luke