Quote Originally Posted by djdez
Quite frankly I also think its unethical to auto-renw multi-month memberships. It would be different if you send a notice to the customer prior. Every magazine subscription I've had they sent me a notice stating that my membership is about to expire and asking if I want to renew. There is a reason for that.
I tend to agree with you. Most are used to monthly charges, allowing them to cancel when they get their bill, kicking themselves for forgetting.

I suspect most buying 3-months would assume it being non-recurring, not bothering to read the full details in the excitement of the moment. That could lead to very expensive chargebacks, bringing your ratio into a danger zone.