Tag Adams started out as Chet Roberts, and Falcon made him use that name up until just last year, even though he was becoming known everywhere else as Tag Adams. That was kinda silly.

I really don't think that any site should have a copyright on a name for a model, b/cuz inevitably that model is going to want to work for other companies, and they are going to want to use the same name to help create a presence for themselves. If you tell a model that he is not allowed to use that name anywhere else, I find that pretty arrogant on a webmaster's part. It should be enough that the webmaster was the person who discovered them. Claim that, not the identity. That's disrespectful to your models.