What a great question to ask Basschick and also I'm so impressed with you Chad. It took alot of balls to change your life the way you've done. I really admire the risk takers, they are the most successful people out there.

I think there's just an intuition that most webmasters follow to keep their business going in the right direction. To me, design changes make the most impact on sales. People love it when a site does a redesign. Retail stores always change their windows because they know that consumers react by buying more of their inventory. Some stores change every week, some every month. It's not so much that the back end of the store changes, but the front end always has to stay fresh.

The same thing applies to adult. I can usually get about 3 months out of a front end design before I do a redesign. I'm at the end of the current design and working on a new one. The feeder site template I have used for the last two and a half months is also at the end of it's usefulness. I can feel the momentum easing up and sales leveling off. I know that my content still has the ability to make good sales but I want to always try to stay at the crest of the wave.