I'm a humongous fan of NATS and really detest CCBill's program even though we have over 50 sites we promote through them.

It is so much harder for me to track how sponsors who use the CCBill program are performing. For one, even big programs don't name their program what they are. You end up with "Affiliate 1" and half a dozen programs called "CCBill Referal Program", which is undoubtedly a default. Beyond that, the ccbill interface is clunky and requires way to many clicks to get to any useful information. So I'm have to sit there and click around back and forth for 5 minutes to get to the data I need, then compare a string of numbers to a "CCBill Referal Program" to see what program I'm really looking at and by the end of it all I'm frustrated and slightly resentful.

Not to mention... I would be lost without Stats Remote. Stats Remote only sees one CCBill Affiliate Program and every program that uses it gets lost in there. I can get a macro view of how the whole CCBill affilaite ball is doing, but no particular affiliates program is going to stand out.

However, when I look at my Stats Remote, I can see in an instant how Pride Bucks, Intense Cash, Helix Cash, etc. are doing. I know how many clicks I sent, how much money I made on them for the day, what the conversion is. Its a very good thing. Plus I can get the money the way I want including epassporte or via EFT like Intense Cash does.

The other thing that really bothers me about sites in CCBill is that they really like the kind of ad tools that allow us to empower ourself. If you go into the ad tools at ccbill, again most webmasters, don't have it setup right and you don't even see any banners. Some have links but you have to sit there and swap in your ID's manually. Hosted galleries? Forget about it. The programs that use NATS allow me to create campaigns get unique tracking numbers, pull down hosted galleries en masse and on-the-fly according to paramaters that I specify. These program empower me. It's no wonder why I love them.

You don't have to be NATS to win my affections. Programs like Top Bucks and Randy Blue also offer these same benefits even though they are custom. But the point is that they do offer them and when I need to grab a banner I'm most likely going to go to these programs first.

Finally, I do find that these program convert better. I find that there is a 15-20% increase on programs that cascade and I certainlly see this on our own affiliate program. Speaking of which, there was a reason when we setup mesmerotic.com that we used NATS. We've never looked back.