I would think that you'd want the str8 guys to be major cock teases if you really wanted to appeal to gay men. Make them out to be pretty damn straight, but always leave that one tiny little door of possibility open for "conversion." All the str8 bartenders I know rake in major tips b/cuz they know how to work their clientele. They play up the "I'm straight but not narrow" angle and drop flirty hints all the time, and the gay men eat it up.

Personally, I think it's all rather silly, but oh well... what can you do?

My feature story examining this very topic is finally being published in the June issue of AVN Online. Some people from this site are participants. I think it turned out pretty good.