Not concerned.

I've never really noticed a substantial increase in price of goods sold where I live, or abroad (with the exception of traveling &/or shipping of goods), also, (and to my amazement) the sales of SUVs and other gas guzzlers in N.America did not drop drastically with the last increase of petroleum, so as far as I am concerned consumers can't be too worried about it.

I've always believed the price of oil to be too low compared to the price of a bottle water:

1-liter of gas = $0.90 CAD
1-liter of H20 = $1.60 - $2.00

I do drive a VW TDI Golf, so that's another bonus.