You know Allan, that's a very good question. We've been grappling with the very same issues on building our endeavor.

I've turned away from the adult industry and to my roots in architecture, design, marketing and advertising to try and flush out the fundamentals of design development.

One of the challenges for us has been navigation, which we see as equal to the essential look and feel of the site.

We're torn between the cleaned up and "fresh" look of some sites, vs. the nasty dirty, back alley look of others....after all, so many, for so long, have kept their little dirty secrets very secret re: buying and using our adult products...

but on the other hand, mainstream and hightened "design awareness" by the masses has also upped the level of appreciation for many. In other words, the Martha Stewartization (is that a word) of KMart has increased the demand for a cleaner, design conscious home invironment, thus renovation in kitchens and home improvements on the rise...Home Depot Outlets everywhere, etc...

Will this carry over into the adult industry?

Colt and Playboy always presented material on a hightened level and I think, personally, that we may see a return to basic and fundamental presentation of pornographic arts...but that's only my opinion...

and of course, we live in a complete vacuum and are isolated from the real world by choosing to live and work here in Beverly Hills! where plastic surgery is as prevelant as the nose on my face!