Ok, i'm not seeing the new alt text as actual physical text. What 's going to happen is this will get spidered and the SE result page is going to show the text about the parental controls to describe your site. Get the text you used as the alt tag ON to that page ... use some H1 and H2 tags to let the SE know those are important words/sentences for that site.

On the enter graphic - change the alt tag to read Enter BijouWorld - use your domain name as much as feasibly possible without appearing to be spamming it throughout that page. Brand Brand Brand!