what about having 4 different sites, each with their own content - and members get access to all? our reps tell me those retain like crazy, and that way members won't find the same content on multiple sites.
what about having 4 different sites, each with their own content - and members get access to all? our reps tell me those retain like crazy, and that way members won't find the same content on multiple sites.
Well I would really like to do that Bass, but worry I would burn out all 4 with one join. I would offer some different content in all 4 even if I keep them separate, and I believe I will experiment a bit with it as far as combing them. I just really think it will not help much, most people join a site to have fun for a month or 2 then drop off to explore something “new” even if the new site is 65-70% the same as the previous one, after all I would say 50% of every twink site is about the same as any other large one. Smaller sites with all exclusive content would not be the same, but they for the most part are pretty small sites.
I know some programs do this, and that's part of why I posted this question. Is the money better longterm to give them all out on one multipass as opposed to trying to get surfers to join each individually? Do surfers buy into more than one site on a monthly basis? Or do they tend to stick with one, maybe two, so retaining them is the better marketing strategy?Originally Posted by basschick
Some surfers actually join the same site 3 times in a week then wonder why the site hasnt been updated LOL
I had that happen a month or two back, guy joined on a Monday, Wednesday and Thursday and wondered why the content was all the same... The reason being, we update on a Sunday LOL
Regards,
Lee
LMAO - now he wins the :max: duncecap award! Even you have to admit, this isn't NORMAL purchasing behavior!!
Yeah i know its not 'normal' would be damn nice if it was though LOL
The best thing of all though, he has cancelled his 3 memberships but, they all rebilled before he cancelled LOL
Regards,
Lee
I'm assuming he hasn't charged back then ... or you wouldn't be quite so happy about it
No he hasnt thats why i wish all surfers did the same thing LOLI'm assuming he hasn't charged back then ... or you wouldn't be quite so happy about it
Regards,
Lee
its a known paradigm in business that its cheaper to keep an existing client than it is to win a new one. If you can keep 10 members for one extra month and the price is losing one member that would have joined one of your other sites, then you are 9 billing events ahead of the game.
Ya if it really worked that way in the real would it would be nice, but 75% of viewers look at your site like a rented movie from blockbusters, they might keep the movie a bit to long and have to pay a penalty but are going to bring it back soon. If they have gotten access to all 4 sites with one rental 3-8 months down the line they are not going to be coming back “a few will of course” but most will never join that site again. This is why “new” sites do so good and after a year or 2 your sales go down.
This is something that we have looked at. We do share some of the content between sites as a bonus but I agree with Lee that it is crazy to give them everything you have on all sites for one price.
I have used this concept when I was working in str8 stuff, like putting an anal, oral, ebony and fat girl site together, and the surfers really seemed to like it. And it makes it easier if you have multiple sites and they get updated once a week.
We have some sites under development that will offer bonus access to some of our other sites, but I do think the niches need to be somewhat complimentary. ie. someone joining a mature site probably wouldnt find a bonus twink site of much value, but pair it with a bear site or something and it's on.
I've seen other sites try to do that ... and invaribly they have one site that ends up being offered that provides the doorway that will eventually lead them thru all the sites. So if I join site A, and get b and c... c ends up being available to sites d and e ... so there are links to them on c. I'm not sure if that was an oops or intentional.
I have not found this to be the case at all. I have members that have joined and left and rejoined 3 or 4 times. Some people just dont like an ongoing billing. We have a one month non-recurring membership that costs more than the monthly, and I am constantly amazed at how many people sign up for that, pay the premium to not get rebilled, and then sign up again 2 months later.
While there is value to having a "new" site, I know that a lot of surfers prefer and established site with a good reputation they know they can trust. There are a lot of factors that go into whether a member will continue rebilling, especially updates and new content being added on a consistent basis. Most surfers that have been around a while have experienced being burnt signing up to a "new" site and then finding the same content there that they have seen over and over.
Well man, that is something I will have to play around with once I get all my sites up and going. I just worry about blowing my whole load with one 1 join then having nothing for the future. I did make all of my sites compatible with each other, so if it does work out best to offer them all together it will work. I will just have to wait and see if the rebills are going to make up for the loss in individual sales I would make if they are combined. But ya have to keep in mind at first all my sites will be “new” sites, I am really not sure what will work out best, I will play with it to see, after all in the end that is what we do, play with numbers all day. :kelly:
Yeah, that is about the only way I have found to learn in this business - trial and error. And what works for one program wont necessarily work for another program. I think the best thing to do is find what works for you.
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