Quote Originally Posted by Tristin
I have to agree with ArmpitLover, your not really getting the correct % if your counting total rebills vers total sales for a month. I worked for this porn site about 3 years ago and 95% of their income at the time came from rebills. And they got 10 to 15 new members every single day of the month. But their rebill rate was only about 75%. So they way your doing it the % would come out all wrong.
The formula is a simple calculation of rebill % and it is a legitmate statistic when comparing your website(s) to others. Lee broke his down to a finer detail and that is definitely a more valuable statistic. But I wanted to keep it simple and didn't want to muddy the waters with too many options.