you talking hiring him full or parttime as an employee or hiring him as a marketer?

i've broken non adult people into the industry before. it's a pain in the ass and takes too long to be financially feasible if you're paying them by the hour. i'm not talking slackers or idiots - i'm talking about college graduates with business experience. there are SO many little things that make up any industry - it sometimes amazes me how much stuff we all know that we assume everyone does.

just yesterday i was working on a new reality site with someone. his tour talks about "servers" 'cause he feels like everyone knows what they are. i've asked dozens of people this and some feel servers are something to do with computers, a few know they are something to do with websites and the majority had no clue. yet pretty much all webmasters know what a server is.