you're extremely unlikely to do 1:200 on a general site, especially with older content and as an AVS site. avs sites don't convert as well as paysites and the content you have is very overexposed. tgp surfers in particular will have seen it a lot, and while you will still get some joins, using content that old will cut your sales in half.

why not have several sites? you do right now, but your approach to the surfer is not there. you don't make your sites sound like they offer anything. you have to give the surfer a reason to want to join.

uncut is a very very VERY popular niche. if your friend can't sell it, the problem is his tour.