Steve, Thanks so much for the testamonial! Every issue we add more distribution points, print more copies, and head out to more events with the magazines in tow. For this latest issue you mentioned, we did a second print run (no extra charge for the advertisers) because we are doing so many events and prides that we wanted to make sure that the magazines were out there. We'll keep that distribution for the next issue as we have the gay erotic expos in LA and NYC coming up during the distribution time for the next issue.
In regards to your question, Mark... If you look at the pdf's of our magazine online, you'll notice that the advertisers that come on board, stick around. We keep hearing that the advertising is working for them and that it's solidifying their brand. We already knew that though because that is the whole reason we created a magazine in the first place. We place all kind of print ads every month. Everything from Badpuppy, All Boy, Metro, Next, gaywebmonkey, cybersocket... we still advertise all over the place because print advertising works and turns your web site into a brand that transcends search engines, tgps, freeloaders, and even affilaites. There is no question of the power of the brand!
So Mark my advice would be to advertising a site like BrokeStraightboys.com, which must be a cashcow for you. It is a logical progression. It has all the makings of a standalone brand. Great domain, captivating content, and a solid concept. If you take a look at Randy Blue and Corbin Fisher which are household names in the gay community... take a look at how they advertise. You will see them doing print big time. It's a solid way to grow your business, and as I said, it works based on our own experience. We believed in it so much based on our own print advertising experience that we created our own magazine. It is such a powerful medium. When we created our magazine though, we didn't cut back our advertising budget with others, we actually do more print advertising each quarter.
The Justusboys.com Magazine breaks even every month, its not a profit center for us which is another reason our advertisers are happy. If we have extra money, which so far we have been blessed with, we take that money and put it right back in to more distribution, more events, and more printed copies. Getting our name and the name of our advertisers out there is our one and only mission for the magazine. So, that is why you will see glowing reviews like the one above from Steve. I'm sure that Brian, Jasun, Don Mike, Joe, Bill from HDK, the guys from Mancheck, etc. would give similar reviews as they keep coming back issue after issue. These are smart companies that don't just throw money around for the sake of it. They know that its a worthwhile investment in their businesses.
Do I think adult businesses should use print advertising? Absolutely. Do I think they should advertise in the Justusboys.com Magazine? Definitly. Do I think they should advertise in other magazines? Without a doubt.
Take a percentage of your marketing and promotions budget and set it aside for print. It will be one of the best decisions for the long term growth and sustainability of your business that you could ever make. If you don't advertise with Just Us Boys, that is fine. But advertise somewhere that you know gets their publication into the hands and onto the coffee tables of your perspective customers. You won't look back and you might even get addicted to print like we have.
If you think the Justusboys.com Magazine will be a good fit for you, then contact advertising @ justusboys.com or call Shannon at (323)-230-9454. The next magazine wa sold out before the previous issue even closed, so we are adding pages to our next issue and will make sure to find you a good place inside! Grow with us or grow with someone else... but be sure you take advantage of print and you will grow.

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