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Crossell need to be trials.
When I mentioned cross sell a cam site, I meant one at 1.95 for 3 days, where you make get $10-$20 a signup on the signup form, not in the members area. Hell years ago I made over $1,000 of oneguy with videosecrets. Upsells in the members area are different. Someone may go and buy $300 worth of videos (dvds) or drop $50 or more w/ Aebn. That's common.
IF your goal is to get a crossell to a full price membership at 1:100 then you will probably do it at full price. Just keep in mind you are pushing through an initial $60 charge under your account, NOT spread out over 2 accounts and the chargebacks on crossell is MUCH higher than regular.
So what may have been a $30 (or NO chargeback) is now a $60 because the guy wasnt paying attention. And we know how savy consumers are about getting chargebacks.
But at a $3 price point to a trial w/ a crossell you will do much much much much better. And make much more money.
I guess the main beef I have with cross selling to your own program is most programs give you access to all the sites they have anyways. And the ones that don't are just offer slightly different feeds from the same companies in their members areas. Anyone who has joined a site like tyler's room (and there are lots) have seen all the feeds before anyways. Not much extra value for them.
If your business model thinking is I can make an extra 1 sale in 100 signups, is that really worth the risk of the extra chargebacks and the fact that when the guy goes into to cancel the crossold site, there is the initial site he joined waiting to him to hit cancel as well.
Cross sales w/ a low price trial checked to another sponsor not yours do way better than 1:100. WAY BETTER! WAY BETTER! As Paco said it's easy gravy.
When I did my cross sale to the video site, anything over $10 just did not sell at all. I could imagine that maybe 1:100 signups could generate another sale to another cookie cutter site. Yea, it happens. But if you think that member is going to stay a member longer than a month to both sites, 1:1000 chance. If I think he would cancel BOTH sites within a month, 99% chance. If i think he wasn't offered the other site and realized he wasn't paying $60 a month for two cookie cutters, but $30 a month for 1 cookie cutter, then he will probably rebill based on your conversion ratio.
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