Quote Originally Posted by Matt 26z
Void of a scientific study, my theory is this...

Zombie surfing. This is where people glance and click without actually reading.

The enter and exit links on warning pages are almost always the most prevalent text or images on the page, and most of the time they are equal in general appearance. Sometimes people go for them without really thinking and click exit on accident.

Obviously there are some warning page designs that make this mixup less common, such as huge enter text with small exit text below.

A problematic enter/exit design is no doubt JuicyGoo's. The exit text is actually larger than the enter text. I'll bet more than a few people glance and see the word enter bolded out and click that line... then end up at Google.
Makes sense now you explain it.

Although, that is fundamentally a problem with site design which is the reason why it gets clicked.

But yeah, i understand what you mean now

Regards,

Lee