I agree with DannyZ, I guess I should we are working in the same area...
The term "ethnic" guys is so non descriptive it's almost a nameless category.
Men of Color would certainly be more appropriate, yet still not good enough.

I am sorry but there have been guys marketing asian, black and latino sites for as long as I can remember in the 8 years we have had our asianguys site. I know that content has been available for more than 7 years through ounique and maxpixels (I Myself shot our content and licensed ith through Ounique for a few years, and DannyZ and his previous partners, licensed his through Maxpixels) and many sites took advantage of that and were marketing asian sites, and making their own asian sites with it. I know that bostonboy, in particular has a particular affinity with Asian and Latino guys and was marketing the hell out of them for a long time and he was cranking out AVS sites, TGP sites, all along. Sindbadbookmarks has always found PLENTY of "ethnic" content sites to list, and I could go on, but the point is not an issue of there not being any content.. The point is that people who run these sites don't take the time to break out the niches, and are(have been) missing a valuable marketing arena, SEO opportunities, and experiencing possible surfer frustration.

I also don't buy the "surfers know to look in the ethnic categories" argument. They have been FORCED to look in the ethnic categories because that's where webmasters have been dumping men of color websites for years. It does not make it smart from a marketing angle, it does not alleviate possible surfer frustration at not seeing a place for "asian" or "latin" or "black" etc., sites, nor does it present the webmaster of the site with any marketing opportunities to promote these "men of color" sites by specific niche.

As to the argument that having had an "ethnic" category and it seems to get lots of traffic anyway, you could argue that it's the same concept as a clothing store having a sale.

If a store had a sale and had a bulk of mens clothes to put out on display, (shirts, pants, jackets, socks, underwear) but did not know how to really break out the products by specific type of merchandise, or did not care to take the time to do so, thus lumping them all together on a big sale table, customers would be confused having them all on the same table. Not to mention that if it were a crowded store, it might be a bit frustrating for many customers who cannot get through the clammoring crowd to get to the items they want to seek, don't want to bother wading through the pile of unsorted clothing, or simply get frustrated looking for what they are seeking that they give up and leave the store. True, the sales table has lots of "traffic" and true, sales are being made, but what amount of sales are being missed that might be realized if the items were put on separate sale tables by type of clothing?

I do agree that the web is an evolving monster... and that more content has become available in the last few years in "men of color" niches, so I think that webmasters need to "evolve" their websites. I think surfers will thank them, I think SE's will give them more diverse listings, I think increased marketing opportunities will present themselves, and i think those webmasters who own sites in specific "men of color" niches would certainly appreciate it.

I further wonder why webmasters of link sites that do have "ethnic" categories many times don't even bother to find sponsors for those areas..simply throwing in some generic site promoting "non ethnic" men. There are a bounty of sponsors in 'ethnic" categories, and what it says to me is that the webmasters of these lists don't care to know how to break down the "ethnic" category properly, simply have no interest in finding out, or as some have said here, are simply too lazy to do so.

I wonder how much more PPS or Recurring sales are being missed by webmasters not putting correct sponsors in the appropriate linking categories?