aah Lee, now you are in MY domain its faily simple to run the wires inside the wall, assuming its in tnterior drywall. and it will look the best. just locate where you want the equipemtn and where you have the TV, then i am assuming you have attic acess above , get up over there the tv is and drill a hole in the wood stud above, feed a glow rod or fishtape in, with someone below with a small hole cut in the drywall behind the tv, get the other end out the hole then attach the cables and pul back. then revers the prosess for the equipment end.

need longer cables? check a cable or ewlectonic supless store. they usually sell it by the foot, just remember to OVER estimate not under.

hope that helps

zac