![Quote](images/misc/quote_icon.png)
Originally Posted by
Dzinerbear
Yes, Tom you make some good points. In my case, on Universal Bear, for instance, I have created a custom 404 page that tries to direct the surfer back into my site ... you're absolutely right that 404 traffic may still be valuable to me. On a review site that I'm running, my goal is to sell memberships, so whether I'm selling one through a review or through a 404 error page, it doesn't matter to me. On a link list, free site, or TGP, I would think about it the same way. The goal is to sell a membership.
Cheers,
Michael
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