Quote Originally Posted by Bec
You will see a relativity boost by naming pages and folders and images with keywords that fit the site. Obviously, index.html needs to be left alone. You should have a site title that reflects whatever you choose to use, and be sure the same word(s) are in your meta description and keywords.
Right on, index.html should lead to something like uncut-bears.html (if that's the niche). Do some googling on certain keywords.

Try and keep as close to root as possible. I like all tour pages to be on the same level as my index. Not under a folder tour1, tour2, etc