The same definately applies to tours as well. The more clicks a customer makes can cause problems. For a while it reflects curiosity in your program. Longer and it reflects possible confusion or uncertainty... Too long and you cause frustration or boredom.

Tour creation is an art of seduction. You want them to be interested in your content, then you have to "stroke" them to get them turned on... (they are mostly already horny by virtue of the fact that they were surfing for porn already), and then you have to tease them to the point that they can't get their credit card out fast enough.

It's a dance of seduction. Think about it in offsite mentality...if someone you were turned on by was teasing you, teasing you more, teasing you more....but not giving you what you wanted, you would get bored or frustrated too, and just give up. The same holds true for a sufer trying
to buy online porn.

Do clicks count in tours... heck yes!



Quote Originally Posted by tigermom
Excellent post. I am not sure the same applies for tours though. If I understand correctly, you were referring to the number of clicks after your visitors reach the shopping cart page, i.e. after they have their mind set up on buying. With a tour, you are still trying to talk them into it, so that's a totally different stage there.