Good people AND good business

Some people that have great reach in this industry are total assholes, others aren't. Good people don't fuck you over and they correct any mistakes and do right by you, bad people don't.

I work with good people that I respect, and that respect me, instead of someone who treats you like their red headed stepchild :develish:

Keep in mind that if you are a good person but consistently don't follow through, always promise more then you can deliver, etc. etc. it's hard for anyone to do business with you whether they like you or not.