I would say "Have Patience and put real effort into your work"
This is not a business where you can put in a few hours, make a few web pages, and then have the entire world throwing money at your cash register. I came into the business with a unique and in-demand product [legal services] with little competition and it still took me over a year to build a solid reputation and a solid base--and that was offering a product that many people wanted and few people sold! Trying to sell a product in a competitive and saturated market [selling images and video on the Internet] is tough. It takes time, effort, trial-and-error, failures, hard knocks and humilty. There are always a lot of new faces, and the majority of the new faces will not be around in a year.
The webmasters that leave the business did not devote their full attention to the business, or did not treat it like a business, or just thought selling sexual fantasies on the Net was easy money. The ones that succeed put in long hours, long days, long weeks and long months. They scrimp and save and spend money on making their product better and they spend money getting their product in front of potential buyers. The successful ones learn very quickly that this is probably the only small business where your competitors will help you and that you need their help to make it.
Successful webmasters learn that the successful business model is constantly changing, and what worked just 2 years ago is old news today. The Internet as we know it has been around about 10 years; the automobile has been around over 100. Expect that a 2 year business model and website design on the Internet is equivalent to trying to sell new cars with 1986 technology. If you are not new and innovative your competition will be and you will fail.
Trade shows are still an integral part of the successful business model. Getting to know who you work with personally is an important part of this impersonal world. You don't have to go to all of them but go when the circus comes to your town. The business relationships are vital to long term success.
Do not expect to make loads of money right away. In fact, most break-even points come around 6 months. Profits come after that and they start out small at first. It takes patience and good business skills to make it from Newbie to that first anniversary. If you can make it through that first year, this really is a great industry to work in-- great people, good times and good money. Just don't expect it all at once.
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