Lee,

This is nothing new. It's just a little more open and you see it better.

But please define your thought a little better

webmaster A and webmaster B have a business relationship and one day Webmaster B says to webmaster A ... Jump onto your Cam real quick.

Or

Webmaster A is working with a new affiliate whom requested Webmaster A's business. Webmaster A offers a better position on the front page if a little extra landed in the mailbox.

Or

Webmaster A and Webmaster B swap model photos and video for private use

Or

Jonny Whoever opens up an adult site because he thinks it will get him access to models he has been jacking off to for the last two months?

Or

?