Despite all the skepticism, so long as they effectively manage the transition and the marketing of it, it could very well be successful. I think the American people are more than willing to be convinced they want to not only go to McDonalds, but also stay and hang out there.

Shit... how many young people across this country hang out at Wal Mart and 7-Eleven (I mean actually HANG OUT at them... not just shop)? Now they can do that at McDonalds. And grow up with fond memories of having done so. And be an entire generation of loving McDonalds fans, ready to pass that sentiment along to their kids.

Starbucks coffee is jampacked fulla calories, their baked goods overflowing with preservatives and god knows what else to enable them to survive the lengthy trip from wherever it is they're created to locations all across the nation. And people can't get enough of the stuff.

If the American people could be convinced Iraq has WMDs, ties to Al Qaeda, and the need for a US invasion and 5 years later not be revolting or demanding the impeachment of the president, they can be convinced Mickey Dees is hip, happenin, healthy and tasty.

And hey... if the new, hotspot McDonalds actually is a wifi hotspot... I might chill out in one myself and drink my Hi-C and nibble on french fries while reviewing model applications