Yup, I think they'll be pretty successful with it. I hadn't even thought of the urban factor, Ken, but it's an interesting point. I'd more had in mind the rural and small town factor where options on cheap, easy, accessible places to hang out could be slim. But as you pointed out, there are countless ways in which it could work for them, and countless places in which it could work for them.

And as much as people say "But their food is so unhealthy!!!!" and how that seems to be the standard piece of knowledge regarding McDonalds - everyone knows it and it's just a given fact - that sure doesn't seem to be hurting them.

http://whittierdailynews.com/business/ci_4517977

They just can't seem to stop making money - even in Europe, where people are assumed to be more health conscious and less fast-food friendly than the US.

So despite everyone knowing their food isn't healthy, their making record profits and seeing significant growth - and have been for years and years.