You also have to take in to account the 'actual' value of a member, cancellations are common place these days, almost immediately after the member joins, the reason for this? Dubious practices when it comes to telling the surfers what they will get when they become members... Then not delivering.

I update all of my sites weekly, with the exception of Gay Christmas Porn for the pure fact, there is barely any gay xmas content out there as it is.

Whether its a photoset, new movie, new story, whatever each site does get new content on a weekly basis as thats what i tell the surfers before they become members.

A lot of these sites that do only have 8-12 exclusive movie scenes or photosets in them only have that much because that is the amount of content a member will view on a regular site before cancelling their membership or their card no longer rebills.

On the subject of exclusive content, the amount of programs that shoot even 8 exclusive movie scenes simply dont know enough about 'business' to realize they could be maximizing their profits with this content, not just online, but offline. It only takes 4 shoots of exclusive content to have a DVD ready, but how many programs using exclusive content at the moment, have their own DVD lines also?

You also have those funky CMS programs that will update the members areas based on when a surfer becomes a member, only showing a certain amount of content during the first month, a new set the 2nd month, etc etc you figure with an industry standard [on the straight side of things] at 3 months retention max, if you are lucky, that is all the content these sites need to remain profitable [from a retention standpoint] as if you join next week you are going to go through the motions of these 'updates' just like i did 1 month ago.

You then have the sites where the surfer joins and is given the same content month after month, after month and the only thing that updates are the plugin feeds, which do update and by most program owners are considered an actual 'update' to the sites members areas, thats one of the reasons i havent used any plugins in my paysites, i know if i do ill become lazy and start skipping updates because the feeds will update my sites for me.

In addition you have the 'boredom' factor that Michael explain, the surfer has seen the same plot, over, and over, and over, and over again so many times before it becomes old hat. When DVD content became the latest fad in the industry i openly commented that this type of content will only work for so long until it becomes worthless, guess what, it has become worthless, less than 2 years after it really became the 'craze' because every site owner flocked to WWC, myself included to get DVD content.. That is now worthless, to the site owners and the surfer who has seen it everywhere.

The real money with paysites is to be made at the expense of the affiliate and the surfer/member, email collections, upsells, cross-sells, console chains, cancellation offers, old member emails, new member emails, existing member emails, all of which are being done by the programs whilst paying the affiliate $30-$40 PPS.

Just like everything in the industry, we [the industry as a whole] grab ahold of something and duplicates it to death, TGPs, Blogs, DVD Content, Review Sites, the circle will continue with the next 'craze' [HD content] ad infinitum.

Regards,

Lee