And the 50% affiliate commission is like some alien idea . Cuz they're used to dealing with such small margins the idea of sacrificing 50% blows em away.

Not saying that all video companies are like this. There are some that have done extremely well once pursuing the online market. There are others who did crappy at the start, but then learned quickly and adjusted to the market.

Then there are just the ones who don't care cuz they're convinced they know it all, and also think that everything they produce has been touched by God Himself compared to whatever's made online. When, in fact, they might be shocked to learn that a lot of people out there prefer stuff from primarily (or entirely) online producers compared to what they create.