We're constantly looking for ways to manage costs effectively, but particularly in this business, balancing costs and quality is really crucial because, as Patti said, you want to get it right the first time to avoid doing it over a bunch of times.

Also, in things like hosting, I've never seen a deal where having dedicated bandwidth is less expensive than having a good deal at a data center. But then you have to really look at whose bandwidth is being offered, whether the data center is overselling capacity at peak periods, etc.

I actually think that in many ways, the adult industry is already controlling costs... design for adult is generally a LOT less expensive than design for corporate sites, and I'm sure that's driven by competition. The adult industry has pioneered a lot of tech innovations that have cut costs as well (content management software for sites, etc). It just takes a mindset that is constantly thinking about the bottom line and ways to enhance it while still providing a quality product.