Quote Originally Posted by Squirt View Post
Any site who relies only on, dare I say even predominately, affiliates for traffic, should rethink their market strategy.
I absolutely agree. That is a position that ARS has been in since inception, almost 100% affiliate traffic. Now that I've taken over ownership, I am working on changing that marketing strategy. I can't continue to ride the attrition wave of affiliates and feel good about the long term successes of ARS. Internal traffic generation has become very important to me. It's been years since I worked on the affiliate side of the industry, hopefully things haven't changed too much. At least I keep up with traffic generation methods so I don't have to re-learn everything