Personally, I hate the look of most professionally "designed" paysites. They look more like professional cookie-cutter templates with some different colors and text styles thrown in the mix.

To me, anything that says "Thousands of Photos," "Unlimited Access," or "Click Here for Instant Access Now" more than a few times on the same page is just following the same old recipe. It should be something that stands out as different.

Another thing I hate are statements that can't be proven or are just untrue. "The nastiest boys on the net!" "The biggest dicks you've ever seen!" "The raunchiest amateur action anywhere!"

Ugh. Anything that flashes or has a starburst on it gets my vote as being overused as well.