We're talking about the actual practices and if they are effective. Billabong, do you believe that having 50+ popups works and sells a lot? The whole purpose of a console is to try and showcase a few other sites or products that might interest a non-buying surfer. But when I go on a site that has a ton of pop ups, and actually is just a rotation of 4 of them, it's ridiculous.

What we're discussing here is how many is effective. Not wether or not pops work int he first place. I think we can all agree that a proper popup campaign will increase profits by anywhere from 10%-30 but at what point does it because retarded and hurts your biz?